1. Introduction
BullRun (accessible at bullrunstore.com) is committed to protecting the privacy and personal information of our website visitors. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website.
BullRun is a marketing and informational website that promotes the dietary supplement Member XXL through affiliate marketing. We do not operate an online shop, process orders, or handle payment information. When you click on product links on our website, you are redirected to our commercial partner's website, where any transaction takes place under their own privacy policy.
By using this website, you consent to the data practices described in this policy. We encourage you to read this Privacy Policy in full and to review our Terms & Conditions and Cookies Policy for further details on how we operate.
2. Information We Collect
2.1. Information Collected Automatically
When you visit our website, certain information is collected automatically by our servers and third-party analytics services. This may include:
- Log Data: Your Internet Protocol (IP) address, browser type and version, operating system, referring and exit pages, date and time of your visit, time spent on pages, and other diagnostic data.
- Device Information: Information about the device you use to access our website, including device type, screen resolution, and unique device identifiers.
- Usage Data: Pages viewed, links clicked, navigation patterns, and other actions taken on our website.
2.2. Cookies and Tracking Technologies
We use cookies and similar tracking technologies to collect and track information about your browsing activity on our website. For comprehensive details about the types of cookies we use and how to manage them, please refer to our Cookies Policy.
2.3. Information We Do Not Collect
As a marketing and informational website, we do not collect:
- Names, email addresses, or other personal contact details (unless you voluntarily contact us).
- Payment or financial information (all transactions are processed by our commercial partner).
- Account registration data (we do not offer user accounts).
- Shipping addresses or order details.
3. How We Collect Information
We collect information through the following means:
- Automatic Collection: Server logs and analytics tools automatically record certain data when you access our website.
- Cookies: Small data files placed on your device that help us understand how our website is used. Further details are available in our Cookies Policy.
- Voluntary Communication: If you contact us via email or through our Contact page, we will collect the information you provide in your correspondence.
4. How We Use Your Information
The information we collect is used for the following purposes:
- Website Operation and Maintenance: To ensure our website functions correctly and to diagnose technical issues.
- Analytics and Improvement: To understand how visitors interact with our website and to improve our content, layout, and overall user experience.
- Affiliate Tracking: To accurately attribute referrals to our commercial partner and to calculate affiliate commissions. This tracking does not identify you personally.
- Communication: To respond to your enquiries or correspondence if you choose to contact us.
- Legal Compliance: To comply with applicable laws, regulations, and legal processes.
5. Legal Basis for Processing (GDPR)
If you are located within the European Economic Area (EEA), the United Kingdom, or in any jurisdiction where the General Data Protection Regulation (GDPR) applies, we process your personal data on the following legal bases:
- Legitimate Interest: We process certain data (such as server logs and analytics) to operate and improve our website. This processing is necessary for our legitimate interests, provided these interests are not overridden by your data protection rights.
- Consent: Where required by law, we obtain your consent before placing non-essential cookies on your device. You may withdraw your consent at any time by adjusting your browser settings or using our cookie consent mechanism.
- Legal Obligation: We may process your data where necessary to comply with a legal obligation to which we are subject.
6. Sharing Your Information
We do not sell, trade, or rent your personal information to third parties. We may share your information in the following limited circumstances:
- Analytics Providers: We use Google Analytics to help us understand website traffic and usage patterns. Google Analytics collects data in accordance with its own privacy policy.
- Affiliate Partners: Our commercial partner may receive referral data (such as that a visit originated from our website) through affiliate cookies. This data is used solely for the purpose of tracking referrals and calculating commissions.
- Legal Requirements: We may disclose your information if required to do so by law, or in response to valid legal process, such as a court order, subpoena, or government request.
- Protection of Rights: We may disclose your information where we believe it is necessary to investigate, prevent, or take action regarding potential violations of our terms, suspected fraud, situations involving potential threats to the safety of any person, or as evidence in litigation.
7. Cookies and Tracking Technologies
Our website uses cookies and similar technologies to enhance your browsing experience, analyse website traffic, and support our affiliate tracking. The main types of cookies we use are:
- Essential Cookies: Required for the basic functionality of our website.
- Analytics Cookies: Used to collect anonymous data about how visitors use our website (e.g., Google Analytics).
- Affiliate Cookies: Used to track referrals to our commercial partner for commission purposes.
For a full explanation of each cookie type, how they work, and how to manage or disable them, please read our Cookies Policy.
8. Third-Party Services
Our website relies on certain third-party services that may collect and process data independently:
- Google Analytics: We use Google Analytics to monitor and analyse web traffic. Google Analytics uses cookies to collect anonymous information about your visits. You can learn more about Google's data practices at https://policies.google.com/privacy and opt out of Google Analytics tracking by installing the Google Analytics Opt-Out Browser Add-on.
- Affiliate Partner: When you click on product links and are redirected to our commercial partner's website, that partner's privacy policy governs the collection and use of your data from that point onward. We encourage you to review their privacy policy before making any purchase.
9. Data Security
We take reasonable technical and organisational measures to protect the information collected through our website against unauthorised access, alteration, disclosure, or destruction. These measures include the use of SSL/TLS encryption for data transmission and secure server infrastructure.
However, no method of electronic transmission or storage is entirely secure. While we strive to use commercially acceptable means to protect your information, we cannot guarantee its absolute security.
10. Data Retention
We retain automatically collected data (such as server logs and analytics data) for a reasonable period necessary to fulfil the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law. Typically:
- Server Logs: Retained for up to 90 days.
- Analytics Data: Retained in accordance with Google Analytics' data retention settings (typically 14 months).
- Correspondence: If you contact us, we retain your communication for as long as necessary to address your enquiry and for our legitimate record-keeping purposes.
11. Your Rights
11.1. Rights Under the GDPR
If you are located in the EEA or UK, you have the following rights under the General Data Protection Regulation:
- Right of Access: You may request a copy of the personal data we hold about you.
- Right to Rectification: You may request correction of any inaccurate or incomplete personal data.
- Right to Erasure: You may request the deletion of your personal data, subject to certain legal exceptions.
- Right to Restrict Processing: You may request that we limit the processing of your personal data in certain circumstances.
- Right to Data Portability: You may request a copy of your data in a structured, commonly used, and machine-readable format.
- Right to Object: You may object to the processing of your personal data based on our legitimate interests.
- Right to Withdraw Consent: Where processing is based on your consent, you may withdraw that consent at any time without affecting the lawfulness of processing carried out prior to withdrawal.
11.2. Rights Under POPIA (South Africa)
If you are a resident of South Africa, the Protection of Personal Information Act, 2013 (POPIA) affords you certain rights, including the right to access, correct, and delete your personal information, as well as the right to object to the processing of your personal information. To exercise any of these rights, please contact us using the details provided below.
11.3. Rights Under the CCPA
If you are a resident of California, the California Consumer Privacy Act (CCPA) provides you with specific rights regarding your personal information, including the right to know what personal information is collected, the right to request deletion, and the right to opt out of the sale of personal information. We do not sell personal information as defined under the CCPA.
To exercise any of your data protection rights, please contact us at [email protected] or through our Contact page.
12. International Data Transfers
Your information may be transferred to and processed in countries other than the country in which you reside. These countries may have data protection laws that differ from the laws of your country. By using our website, you consent to the transfer of your information to such countries. Where required by applicable law, we ensure that appropriate safeguards are in place to protect your data in accordance with this Privacy Policy.
13. Children's Privacy
This website is not intended for individuals under the age of 18. We do not knowingly collect personal information from children. If you are a parent or guardian and believe that your child has provided us with personal information, please contact us at [email protected] so that we can take steps to remove such information from our systems.
14. Changes to This Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. When we make changes, we will update the "Last updated" date at the top of this page. We encourage you to review this Privacy Policy periodically to stay informed about how we are protecting your information.
15. Contact Us
If you have any questions, concerns, or requests regarding this Privacy Policy or our data processing practices, please contact us:
- Email: [email protected]
- Address: 205 Archbishop Makarios Avenue, Limassol 3030, Cyprus
You may also reach us through our Contact page. For information about our general terms of use, please refer to our Terms & Conditions.