1. Introduction
BullRun ("we," "us," or "our") is committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, store, and protect your personal data when you visit and use our website at bullrunstore.com. BullRun is a marketing and informational website that promotes Member XXL through an affiliate marketing model. We do not sell products directly, process transactions, or maintain customer accounts. Our website provides product information and redirects interested users to our authorised third-party commercial partner for purchase. This Privacy Policy should be read together with our Terms & Conditions and our Cookies Policy. By using our website, you acknowledge that you have read and understood this Privacy Policy and consent to the practices described herein.
2. Information We Collect
Given the nature of our website as a marketing and informational platform, we collect a limited amount of data. We do not require you to register an account, provide personal details, or submit any forms to use our website (unless you choose to contact us). The information we may collect includes the following:
2.1. Information Collected Automatically
When you visit our website, certain information is collected automatically through cookies and similar technologies. This may include your IP address, browser type and version, operating system, referring website or URL, pages visited on our website and the duration of your visit, date and time of your visit, device type and screen resolution, and general geographic location (country or city level, based on IP address). This data is collected primarily through Google Analytics and is used in aggregated, anonymised form to understand website traffic patterns and improve our services.
2.2. Affiliate Tracking Data
When you click on an affiliate link on our website, a small cookie may be placed on your device by our affiliate partner's system. This cookie is used to attribute your visit to our website for commission calculation purposes. The data collected through affiliate cookies typically includes a unique click identifier, the date and time of the click, and the referring page. We do not have access to any personal or transactional data that you provide to the third-party partner after being redirected.
2.3. Information You Provide Voluntarily
If you choose to contact us via email at [email protected], we will collect the personal information you voluntarily provide, such as your name, email address, and the content of your message. This information is used solely for the purpose of responding to your enquiry.
3. How We Collect Information
We collect information through the following methods: cookies and similar tracking technologies (as described in our Cookies Policy), server log files that automatically record certain data when you access our website, third-party analytics services (specifically Google Analytics), affiliate tracking systems operated by our commercial partner, and direct communication when you contact us via email or through our Contact page.
4. How We Use Your Information
We use the information we collect for the following purposes: to operate, maintain, and improve our website and its content; to analyse website traffic and usage patterns to enhance user experience; to monitor and optimise the performance of our affiliate marketing activities; to respond to your enquiries and provide customer support related to our website; to detect, prevent, and address technical issues, fraud, or security concerns; to comply with applicable legal obligations; and to enforce our Terms & Conditions. We do not use your data for behavioural advertising, profiling for marketing purposes, or remarketing campaigns.
5. Legal Basis for Processing (GDPR)
If you are located in the European Economic Area (EEA), the United Kingdom, or any other jurisdiction that requires a legal basis for the processing of personal data, we rely on the following legal bases: Consent โ where you have given us clear consent to process your personal data for specific purposes, such as placing analytics or affiliate cookies on your device; Legitimate Interests โ where processing is necessary for our legitimate interests (such as operating and improving our website, analysing website performance, and managing affiliate marketing activities), provided these interests do not override your fundamental rights and freedoms; and Legal Obligation โ where processing is necessary to comply with a legal obligation to which we are subject.
6. Sharing Your Information
We do not sell, rent, or trade your personal information to third parties. We may share your information only with the following categories of recipients and only to the extent necessary: Analytics Providers โ we use Google Analytics to analyse website usage. Google may process your data in accordance with its own privacy policy; Affiliate Partners โ our affiliate tracking system may share limited click and referral data with our commercial partner for the purpose of tracking and calculating commissions; Legal and Regulatory Authorities โ we may disclose your information if required to do so by law, court order, or regulatory authority, or if we believe in good faith that such disclosure is necessary to protect our rights, your safety, or the safety of others; and Service Providers โ we may engage trusted third-party service providers (such as hosting providers) who process data on our behalf and are contractually obligated to protect your information.
7. Cookies and Tracking Technologies
Our website uses cookies and similar tracking technologies to collect and store certain information about your interaction with our website. Cookies are small text files placed on your device by websites you visit. We use essential cookies necessary for the basic functioning of the website, analytics cookies (Google Analytics) to understand how visitors interact with our website, and affiliate cookies to track referrals and attribute commissions. For detailed information about the types of cookies we use, how they work, and how you can manage your cookie preferences, please refer to our Cookies Policy.
8. Third-Party Services
Our website uses the following third-party services:
8.1. Google Analytics
We use Google Analytics, a web analytics service provided by Google LLC, to analyse website traffic and usage patterns. Google Analytics uses cookies to collect information about how visitors use our website. This information is generally transmitted to and stored on Google's servers. We have enabled IP anonymisation, which means your IP address is truncated before being transmitted to Google. You can opt out of Google Analytics tracking by installing the Google Analytics Opt-out Browser Add-on, available at https://tools.google.com/dlpage/gaoptout.
8.2. Affiliate Partner
When you click on an affiliate link and are redirected to our commercial partner's website, your interaction with that website is governed by the partner's own privacy policy and terms. We encourage you to review their privacy practices before providing any personal information. We do not have access to or control over the data you provide to the partner after leaving our website.
9. Data Security
We take the security of your personal data seriously and implement appropriate technical and organisational measures to protect it from unauthorised access, alteration, disclosure, or destruction. These measures include the use of SSL/TLS encryption for data transmitted between your browser and our servers, regular review and updating of our security practices, and restricted access to personal data on a need-to-know basis. However, no method of data transmission over the Internet or method of electronic storage is completely secure. While we strive to protect your personal data, we cannot guarantee its absolute security.
10. Data Retention
We retain your personal data only for as long as is necessary to fulfil the purposes for which it was collected, as outlined in this Privacy Policy. Specifically, analytics data is retained in accordance with our Google Analytics settings and Google's data retention policies; affiliate tracking cookies expire in accordance with the timeframes set by our affiliate partner's system; and contact enquiry data (emails and messages) is retained for as long as necessary to resolve your enquiry and for a reasonable period thereafter, unless a longer retention period is required by law. When personal data is no longer needed, we will securely delete or anonymise it.
11. Your Rights
Depending on your location, you may have certain rights regarding your personal data under applicable data protection laws, including the General Data Protection Regulation (GDPR).
11.1. Rights Under GDPR
If you are a resident of the EEA or the United Kingdom, you have the following rights: the right to access the personal data we hold about you; the right to rectification of any inaccurate or incomplete personal data; the right to erasure ("right to be forgotten") of your personal data under certain circumstances; the right to restrict the processing of your personal data; the right to data portability, allowing you to receive your data in a structured, commonly used, and machine-readable format; the right to object to the processing of your personal data based on legitimate interests; and the right to withdraw consent at any time where processing is based on consent.
11.2. Rights Under CCPA
If you are a resident of California, United States, you have the right to know what personal information we collect, use, and disclose; the right to request deletion of your personal information; the right to opt out of the sale of your personal information (note: we do not sell personal information); and the right to non-discrimination for exercising your privacy rights.
11.3. Exercising Your Rights
To exercise any of these rights, please contact us at [email protected] or through our Contact page. We will respond to your request within the timeframe required by applicable law (typically within 30 days). We may need to verify your identity before processing your request.
12. International Data Transfers
Your information may be transferred to and processed in countries other than your country of residence, including countries that may not provide the same level of data protection as your home country. When we transfer personal data internationally, we take appropriate safeguards to ensure that your data is protected in accordance with this Privacy Policy and applicable data protection laws. These safeguards may include reliance on the European Commission's adequacy decisions, Standard Contractual Clauses, or other legally recognised transfer mechanisms.
13. Children's Privacy
Our website is not intended for children under the age of 18 (or the applicable age of majority in your jurisdiction). We do not knowingly collect personal data from children. If you are a parent or guardian and believe that your child has provided us with personal data, please contact us immediately at [email protected], and we will take steps to delete such information from our records promptly.
14. Changes to This Policy
We reserve the right to update or modify this Privacy Policy at any time. Any changes will be effective immediately upon posting the revised Privacy Policy on this page. The "Last updated" date at the top of this page indicates when the most recent revisions were made. We encourage you to review this Privacy Policy periodically to stay informed about how we protect your data. Your continued use of the website after any changes to this Privacy Policy constitutes your acceptance of the revised policy.
15. Contact Us
If you have any questions, concerns, or requests regarding this Privacy Policy or the way we handle your personal data, please contact us through our Contact page or by using the details below.
BullRun
Email: [email protected]
Address: 205 Archbishop Makarios Avenue, Limassol 3030, Cyprus
If you are located in the EEA and believe that our processing of your personal data violates the GDPR, you have the right to lodge a complaint with your local supervisory authority (Data Protection Authority).